Entrepreneurial Management (The McGraw-Hill Executive MBA Series) - Hardcover

Calvin, Robert J.

3.25

12 ratings by Goodreads

9780071382007: Entrepreneurial Management (The McGraw-Hill Executive MBA Series)

Hardcover

ISBN 10: 0071382003 ISBN 13: 9780071382007

Publisher: McGraw-Hill Inc.,US, 2002

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Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience - plus in-depth examinations of real-world start-up successes and failures - to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, "Entrepreneurial Management" helps budding entrepreneurs master the planning and growth issues required to make any new business a success.

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From the Publisher:

 Case studies, real-world examples, and step-by-step models
 Tools for analyzing strengths and weaknesses of new enterprises
 Guidelines for reaching the right customers in the right markets
 Parameters for identifying key inflection points for change
 Approaches for choosing strategic partners to create competitive advantage
 Steps for targeting and evaluating sources of financing
 Guidelines for leveraging human resources in horizontal and vertical organizations
 Blueprint for writing business plans and strategic plans

From the Back Cover:

A One-Volume, MBA-Level Course for Developing, Launching, and Growing a New Business Venture

Entrepreneurship is one of today's most potentially rewarding��and undeniably challenging��avenues to gaining control over your life and career. Entrepreneurial Management helps you to get the ball rolling, reviewing the business knowledge and tactics required to transform your vision into a winning business strategy and a thriving entrepreneurial success story.

Built around real-world examples of both successful and failed start-ups, with insightful analyses of the rise or fall of each, Entrepreneurial Management reveals a step-by-step pathway to entrepreneurial success, including:

-Models for writing a clear and convincing business or strategic plan
-Techniques for targeting, evaluating, and obtaining alternate sources of financing
-Pricing, differentiation, and targeting methods proven to drive sales and profits

Behind every profitable start-up lies a solid foundation of experience and business knowledge. Let Entrepreneurial Management provide you with that knowledge and help you to join the millions of others who have successfully met the challenges of entrepreneurship.

Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by frontline executive education professors and modeled after the programs of top business schools. Other titles in the series include:

-Corporate Strategy
-Finance & Accounting for Nonfinancial Managers
-Managerial Leadership
-Mergers & Acquisitions
-Sales Management
-Strategic Marketing Management

We have become a nation of entrepreneurs, combining our desire for freedom, flexibility, and creativity with our need for self-reliance and career control. But with this new paradigm come new rules that must be mastered before a start-up can become a thriving, growing enterprise.

Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business. University of Chicago professor and start-up veteran Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product/service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered, including:

-Strategies for matching differentiated products/services to target market segments and even individual customers within those segments
-Tools for systematically analyzing the strengths and weaknesses of a new enterprise
-Techniques for developing an efficient, cost-effective sales organization and marketing approach
-Methods for recognizing, adapting to, and profiting from today's unprecedented rate and scale of change
-Creative tips for locating��and properly managing��financing resources
-Financial controls and key control points required for entrepreneurial success
-The Growth Busters��Mistakes to Avoid
-Strategies for leveraging information technology, both to make your firm look larger and to match competitors' services
-Models and methodologies for evaluating acquisitions and reducing the risks of failure for new product/service development

Starting a business is today's most direct route to gaining control over one's life and career. But while the potential rewards are tremendous, so too are the risks for the unprepared. Let Entrepreneurial Management provide you with a comprehensive knowledge of the interrelated aspects of launching a business, the hands-on skills necessary to turn your dream into your career, and the motivation to become a successful entrepreneur��part of the first great wave of the 21st century.

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