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After building his case for the Dow's ascent--which includes a lucid study of classical and contemporary economic concepts--Elias looks at massive opportunities for new millennium investors. He lists his criteria for investing in a company: seasoned management, experience in the global marketplace, brand- name recognition, a frontrunner position of their specific industries and financial strength to weather turbulence. Finally, Elias offers 12 sample portfolios, drawing from three sectors which he believes will lead the marketplace: technology, financial services, and health care. His "Rip Van Winkle" portfolio-- one that an investor can buy and ignore for a year--includes Merck & Co., Citigroup Inc. and AT&T Corp. Of course, like individual stocks themselves, it's impossible to predict what new levels the Dow will reach, but by the book's end 40,000 looks attainable. --Rob McDonald, Amazon.com
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