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All that changed when Lou Gerstner was named CEO of IBM in 1993. Gerstner had already led turnarounds at American Express and RJR Nabisco and, as Saving Big Blue details, he proved to be the right man for the job. Gerstner started by changing the company's funereal dress code and eventually redirected the company to provide computer services rather than just computers. Saving Big Blue makes for interesting reading as a case study, but also provides a blueprint for any manager attempting to turnaround a business. --Lou Schuler
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