Strategic Marketing: A Practical Approach

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9780071244176: Strategic Marketing: A Practical Approach

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation.

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Alsem, Karl Jan; Wittink, Dick
Published by McGraw-Hill (2006)
ISBN 10: 0071244174 ISBN 13: 9780071244176
New Softcover Quantity Available: 20
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Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4174MG Strategic Marketing]. Bookseller Inventory # 007124417400123

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International Edition

2.

Alsem, Karl Jan; Wittink, Dick
Published by McGraw-Hill (2006)
ISBN 10: 0071244174 ISBN 13: 9780071244176
New Softcover Quantity Available: 20
International Edition
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CollegebookDirect Australia
(Melbourne, VIC, Australia)
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[?]

Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4174MG Strategic Marketing]. Bookseller Inventory # 007124417400123

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