Items related to Strategic Marketing: A Practical Approach
This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation.
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- PublisherMcGraw-Hill Higher Education
- Publication date2006
- ISBN 10 0071244174
- ISBN 13 9780071244176
- BindingPaperback
- Number of pages416
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Strategic Marketing
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The McGraw-Hill Company
(2006)
ISBN 10: 0071244174
ISBN 13: 9780071244176
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Book Description Condition: New. pp. 416. Seller Inventory # 7631213
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Strategic Marketing
Published by
McGraw-Hill Higher Education
(2006)
ISBN 10: 0071244174
ISBN 13: 9780071244176
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Paperback
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Book Description Paperback. Condition: New. First Edition. First Edition thus, as good as new. Strategic Marketing by Karel Jan Alsem; Dick R. Wittink. Published by McGraw-Hill Higher Education in 2006. Paperback ISBN:9780071244176. Collectible item in excellent condition. Seller Inventory # 0071244176
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