Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.
The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.
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