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International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..
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Mike is the professor of Strategy and International Business, and Global Strategy and Law
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Book Description The McGraw-Hill Company. Condition: New. Seller Inventory # 11295545
Book Description MGH, 2003. Hardcover. Condition: New. Seller Inventory # KSK-9780071214278