Items related to Food Marketing Management: An International Perspective
This work is appropriate for a first course in agricultural marketing. It has a managerial orientation in terms of branded products, industrial marketing, and commodity marketing. International examples are used to provide a truly global perspective to the food system. A driving philosophy for success in the food system is total quality management, where all members-producers, processors, manufacturers, distributors, retailers, and food service outlets understand that they are both suppliers and buyers and that the final quality of the consumer product depends on the actions of all people in the food system. To work together successfully, all food system members need a basic knowledge of the different areas and different types of marketing: commodity, industrial, food service, and consumer, which this book offers.
"synopsis" may belong to another edition of this title.
From the Publisher:
Feature/Where to find in the text: Comprehensively covers the food system- including commodity, industrial, and branded consumer product marketing.
Consumer needs, concerns, and behavior
Global food system
Economics of the food system
Global perspective
Commodity and Indurstrial marketing
Consumer needs, concerns, and behavior
Global food system
Economics of the food system
Global perspective
Commodity and Indurstrial marketing
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Inc.,US
- Publication date1998
- ISBN 10 0071167226
- ISBN 13 9780071167222
- BindingPaperback
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