International Marketing

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9780071156738: International Marketing

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

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Cateora Philip R. Hess John M.
Published by The McGraw-Hill Company
ISBN 10: 0071156739 ISBN 13: 9780071156738
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 768. Bookseller Inventory # 5776987

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