This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.
"synopsis" may belong to another edition of this title.
New chapter (9) on Managing Government Affairs.
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.
Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education. Paperback. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Oversease Warehouse ( uae warehouse or iran warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0071156542--85
Book Description The McGraw-Hill Company. Book Condition: New. pp. 200. Bookseller Inventory # 46388327