Items related to Corporate Communication
This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.
"synopsis" may belong to another edition of this title.
From the Publisher:
New chapter (9) on Managing Government Affairs.
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.
About the Author:
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.
Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1998
- ISBN 10 0071156542
- ISBN 13 9780071156547
- BindingPaperback
- Edition number2
- Number of pages200
- Rating
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Corporate Communication
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McGraw-Hill Education (ISE Editions)
(2000)
ISBN 10: 0071156542
ISBN 13: 9780071156547
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Corporate Communication
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(2000)
ISBN 10: 0071156542
ISBN 13: 9780071156547
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Corporate Communication
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Book Description Soft cover. Condition: Good. 2nd Edition. Irwin/McGraw Hill, 1998. Second Edition. ISBN: 0071156542. Softcover (19 x 24 cm), 258 pages. The book is in Good condition. The cover is bumped/rubbed, with some creases. Seller Inventory # 535
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Corporate Communication
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(2000)
ISBN 10: 0071156542
ISBN 13: 9780071156547
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