Corporate Communication - Hardcover

Argenti, Paul A.

Hardcover

ISBN 10: 0071151362 ISBN 13: 9780071151368

Publisher: McGraw Hill Higher Education, 2003

Synopsis

"Corporate Communication" by Paul Argenti was the very first and remains the most comprehensive text available on the subject. The 3rd Edition of Argenti's text and cases work describes changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. This book not only describes what's happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate communication system, organizations will be able to face the new century with the strategies and tools that few companies in the world have at their fingertips yet. "Corporate Communication, 3rd Edition", is written by one of the worlds leading experts who helped define the field, provides an overview of Corporate Communication and its various sub-functions, including Media Relations, Crisis Communication, Internal Communication, and Investor Relations. Argenti offers adopters communication frameworks developed over 23 years of teaching at the premier business schools in the country, and brings them to life using examples gleaned from his extensive consulting work with Fortune 500 companies.

About this title

From the Publisher:

New chapter (9) on Managing Government Affairs.
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.

About the Author:

Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.

About this edition

• Publisher: McGraw Hill Higher Education
• Publication date: 2003
• ISBN 10: 0071151362
• ISBN 13: 9780071151368
• Binding: Hardcover
• Number of pages: 236