Items related to Business of Writing and Speaking: Managerial Communication...
This communication manual applies the rhetorical principles of writing and speaking to managerial communication. It offers guidance for specific tasks of writing (letters, memos, reports, proposals and resumes) and of speaking (meetings, group presentations, and question and answer sessions). There are end-of-chapter exercises and an end-of-book exercise workshop to provide practice in common forms of communication. The text reflects the use of new technology in the research process.
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From the Publisher:
Integration of basic skills and intellectual inquiry are applicable to managerial decision making. Brevity of the book allows instructor to add cases readings, and other outside materials.
Covers both written communication (memos, letters, reports, etc.) and oral communication (presentations, meetings, interviewing, and question and answer sessions).
Addresses the purpose for the communication, its content, and the needs of the audience.
Offers sensible examples and practical suggestions for real-world communication needs, including revising unclear expressions, reorganizing written and oral communication, writing fund-raising proposals, case analysis, and resumes, overcoming stage fright, improving delivery, and the use of visual aids.
New sections include a new research section emphasizing technology and a completely revised and expanded chapter on meetings (chapter 17).
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1996
- ISBN 10 007114661X
- ISBN 13 9780071146616
- BindingPaperback
- Number of pages223
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