Items related to Survey Research Handbook (The Irwin series in marketing)

Survey Research Handbook (The Irwin series in marketing) - Softcover

Settle, Robert B.; Alreck, Pamela L.

 
9780071140119: Survey Research Handbook (The Irwin series in marketing)
Softcover
ISBN 10: 0071140115 ISBN 13: 9780071140119
Publisher: McGraw-Hill Education (ISE Editions), 1994
View all copies of this ISBN edition:
 
 
The authors bring together various techniques and principles required to conduct an effective survey project across many different fields, including computer aided research methods and statistical analysis. Aimed at the non expert. Second revised edition.

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Other Popular Editions of the Same Title

9780072945485: Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing)

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Publisher: McGraw-Hill Education, 2003
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