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Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program - Hardcover
Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field - including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1995
- ISBN 10 007113297X
- ISBN 13 9780071132978
- BindingHardcover
- Number of pages432
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