Consumers (McGraw-Hill Series in Marketing) - Softcover

Arnould, Eric; Price, Linda; Zinkhan, George M.

Softcover

ISBN 10: 007112294X ISBN 13: 9780071122948

Publisher: McGraw-Hill Publishing Co., 2001

Synopsis

This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

About this title

From the Publisher:

Global examples and concepts are woven into the fabric of the text with many more examples than presented in any other textbook.
The impact of the Internet and other technological advances on consumer's lives and actions is integrated throughout the text.
Focus on how culture affects both internal, individual variables such as perception, emotions, memory, and decision-making as well as self-concept, lifestyle, values, and family structure.
Authors develop the 'Wheel of Consumption' emphasizing the consumption cycle from pre-consumption thoughts, feelings, and actions to consumption and post-consumption thoughts, feelings, and actions.
Consumer Satisfaction (CH 17) is a unique chapter that summarizes the most current research on how to deliver value and satisfaction to consumers.
Consumption Meanings (CH 18) presents a rich discussion of what consumption means to consumers, employing cutting-edge theories and common-sense examples.
Recycling, Reuse, and Disposal (CH 19) presents the most current information on post-acquisition attitudes and behaviors and green marketing.
Pedagogical features:
Chapter opening vignettes
Consumer Chronicles boxes
Good Practice boxes
Industry Insight boxes
'You Make the Call' end of chapter decision- making cases
Internet/WWW icons

About this edition

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 2001
• ISBN 10: 007112294X
• ISBN 13: 9780071122948
• Binding: Paperback
• Number of pages: 761