The Living World

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9780071102124: The Living World

George Johnson’s textbook, The Living World is often considered to be a student favorite. Dr. Johnson has written this non-majors textbook from the ground up to be an engaging and accessible learning tool with an emphasis on "how things work and why things happen the way they do". This authoritative textbook features a straightforward, clear writing style and a wide variety of media assets to enhance the content of the textbook.
The strength of the fifth edition is the integration of many tools that are designed to inspire both students and instructors. The multi-media package for the new edition stretches students beyond the confines of the traditional textbook to include high interest video clips and animations of key biological concepts.

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From the Publisher:

Motivating and enticing chapter openers. Each chapter begins with a "Far Side" cartoon by Gary Larson, a clear chapter outline, and a topical vignette.
Self-contained, modular approach. All major topics in The Living World start at the top of a page. Every illustration appears on the same two-page spread where it is covered within the narrative. This way, students aren't turning pages searching for supporting visuals.
Student-oriented writing style. George Johnson-an experienced educator and author-writes in a friendly, conversational tone. His numerous analogies and examples simplify and amplify concepts for the reader.

"Explorations" CD-ROM correlation and links to other WCB multimedia products and World Wide Web sites.
Inserted throughout the text's vibrant art program are figures showing screens from Explorations in Human Biology and Explorations in Cell Biology and Genetics-WCB/McGraw-Hill's two interactive
CD-ROMs by The Living World author George Johnson. These figures, inserted into the text narrative where relevant, add dimension and foster comprehension by leading instructors and students to the interactive CD-ROM's investigations of key biological concepts.
References to WCB/McGraw-Hill's other software products-such as
The Dynamic Human CD-ROM, Microbes in Motion CD-ROM, and the Life Science Animations videos-are included at the end of appropriate chapters.
The Living World's exclusive home page on the World Wide Web allows further study in biology by providing teaching and learning tools for both you and your students.

Value-price. Full-color biology textbooks need not cost a fortune. The Living World is approximately $10 to $15 less than other comparable texts.
Thoughtfully designed end-of-chapter pedagogical system.
First, a "Highlights" summary page lists key chapter concepts and page-referenced terms correlated with the chapter's main section headings.
Next, you'll find a two-page spread containing a Concept Review consisting of multiple-choice and fill-in-the-blank questions; Challenge Yourself critical-thinking questions; annotated For Further Reading; and WCB/McGraw-Hill Technology Links.

About the Author:

George B. Johnson, Ph.D., is a professor of biology at Washington University in St. Louis and a professor of genetics at the university's School of Medicine. He is a prolific author of life science texts and curriculum products in a variety of media. New to his list of works are the Explorations of Human Biology CD-ROM and the textbook Human Biology, both offered by Wm. C. Brown Publishers. Johnson is acknowledged as an authority on population genetics and evolution variability, and he has published more than 50 research papers dealing with these and related topics. Visitors to the St. Louis Zoo can appreciate Johnson's work in the Living World, the educational center of which he is the founding director.

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ISBN 10: 0071102124 ISBN 13: 9780071102124
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