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Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade (BUSINESS BOOKS) - Softcover
Synopsis
How do highly paid professional speakers put magic and motivation into every talk? Lilly Walters, Executive Director of Walters International Speakers Bureau, reveals their secrets and strategies in this practical, conversational guide. Mark Twain reputedly said it took him three weeks to prepare an impromptu speech, but readers of "Secrets of Successful Speakers" should be able to do it in days - or minutes. This book spells out the rules in 11 easy-to-follow steps, each accompanied by interactive exercises. Readers will learn to: set objectives before writing; customize the talk for each audience; conquer stage fright; cultivate a reputation as an expert; develop themes for each presentation; organize material in a memorable manner; edit for best effect; project a professional "platform image" through personality, voice and clothes; motivate audiences to change their actions and attitudes; involve listeners by using humour, heart and audience participation exercises and deal with problems and pitfalls ranging from poor staging and faulty audiovisual equipment to hecklers and questions of ethics. This authoritative and accessible guide also contains anecdotes of well-known personalities and how they mastered the art of public speaking. It should be useful for trainers, lawyers, doctors, managers, and everyone who makes presentations or gives talks.
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From the Author
Choosen, one of the most valuable books for professionals
Chosen as a major selection by Fortune Book Club, and a selection of Book-of-the-Month Club and Business Week Book Club. In 1996 it was selected, in an industry wide survey of professional speakers, seminar leaders and trainers, as one of the top most valuable books ever written for speakers.
About the Author
Lilly Walters (Glendora, CA) is the executive director of Walters International Speakers Bureau, which accesses 36,000 speakers, conducts seminars, and publishes Sharing Ideas, the world's largest magazine for the professional speaking industry. She is the author of Secrets of Successful Speakers and coauthor of Speak & Grow Rich.
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- PublisherMcGraw-Hill
- Publication date1993
- ISBN 10 0070680345
- ISBN 13 9780070680340
- BindingPaperback
- Number of pages256
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Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade
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Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade
Published by
McGraw-Hill Education, 1993
ISBN 10: 0070680345
ISBN 13: 9780070680340
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Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade
Published by
McGraw-Hill Education, 1993
ISBN 10: 0070680345
ISBN 13: 9780070680340
Used
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