Items related to Marketing Research: A Problem-solving Approach
This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a market research project, from the initial formulation to the final report and includes case studies and Internet exercises.
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- PublisherMcGraw-Hill Education
- ISBN 10 0070624828
- ISBN 13 9780070624825
- BindingHardcover
- Number of pages832
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Marketing Research
Published by
McGraw-Hill Education
(1997)
ISBN 10: 0070624828
ISBN 13: 9780070624825
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