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ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. Contents same as US/UK editions.
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- PublisherMcGraw-Hill
- Publication date2003
- ISBN 10 007059418X
- ISBN 13 9780070594180
- BindingSchool & Library Binding
- Edition number1
- Number of pages256
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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