Corporate Aikido: Unleash the Potential within Your Company to Neutralize Competition and Seize Growth - Hardcover

Pino, Robert

Hardcover

ISBN 10: 0070502404 ISBN 13: 9780070502406

Publisher: McGraw-Hill Inc.,US, 1998

Synopsis

The martial art of aikido is based on the ancient philosophy of winning without fighting and victory over self. Instead of using your resources for an offensive strike, you concentrate this valuable energy on building your own strengths. In head-to-head competition you seek to take over the power and energy of your competitor in order to render his strength obsolete. Now, in Corporate Aikido, Robert Pino shows businesses how to apply the powerful techniques of this ancient art to the ultra-competitive arena of today's business climate. Pino's strategies help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitors' strength obsolete, rather than attacking their competitors' weaknesses. Some books tell businesses to go to war. Some tell them to crush competitors. Corporate Aikido shows you how to achieve powerful results through balance and awareness rather than brute force.

About this title

From the Author:

Reveal your company's inner strengths...
In Corporate Aikido I show businesses how to apply the powerful techniques of the ancient martial art aikido to the ultra-competitive arena of today's business climate. Corporate Aikido help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitor's strength obsolete, rather than attacking their competitor's weaknesses. Everyone in the company can become a Master at identifying and unleashing Ki-the company's unique inner strengths- as well as creating growth. Rewrite the rules and achieve victory over self!

Synopsis:

In an interpretation of the principles and philosophy behind the ancient art of Aikido, this text offers managers and executives an alternative to traditional competitive strategies. Case studies from "Dell", "CocaCola", "Microsoft", and "Nike" are included.

About this edition

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1998
• ISBN 10: 0070502404
• ISBN 13: 9780070502406
• Binding: Hardcover
• Number of pages: 192