This text combines fact and fiction, being part novel and part reference. It emphasizes the fact that leadership skills can make or break an executive career. Arlen Burch Royster, the "top dog" whose tale unfolds in this book, does not exist. His situation is, however, all too real in scores of businesses across America. Royster is faced with a career-threatening crisis, which tests his communicative mettle, a crisis that will ring true for business readers. Containing examples from today's business headlines, this investigation into effective leadership includes: results from ten years of research, based on surveys of executives in the Fortune 500; a four-step model for effective CEO communication that emphasizes consistency, compassion, organization and selectivity; and one-on-one interviews with top executives, such as Tom Clausen (Bank of America), Hicks Waldron (Avon), Walter Williams (Bethlehem Steel) and Sandy Sigoloff (Wickes Companies).
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With CEOs now being kicked out of their corner offices at an unprecedented rate, it's time, say Pincus and DeBonis, to rethink the role and responsibilities of the corporate leader, not the least of which is the way top dogs communicate to all their key stakeholders--most of all, employees. On the basis of 10 years of research, the authors link communications and leadership in a definitive way, showing through data and case histories how consistency, compassion, organization, and selectivity (their CCOS model) form the linchpins of true communications. As another illustration, they spin a fictional tale of Arlen Royster, CEO of a national hotel chain, who's faced with both cooked books and an internal mutiny. Endnotes and fairly impressive CEO interviews underscore their major theme: that U.S. business leaders must learn the hows, whens, wheres, and whys of communicating to succeed both now and in the next century. A book that not only needs to be written but also to be read widely. Barbara JacobsFrom Library Journal:
Done in a format that is different from most management books, this work is about the changing role of the chief executive officer, especially in the area of communications. Each chapter deals with a specific aspect of the issue, for example, the link between communication and leadership. The beginning of each chapter is a well-documented discussion of the issues; the second part is a fictional story, running through the entire work, of Arlen Burch Royster, CEO of Royal Accommodations, a hotel chain. The story helps the reader experience in real terms the issues being discussed. Pincus (communications, California State-Fullerton) and DeBonis, a marketing consultant, present an excellent, readable work. Highly recommended for all management collections.
Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1994 Reed Business Information, Inc.
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Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 6441723
Book Description Mcgraw-Hill, 1994. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070501297
Book Description Mcgraw-Hill, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070501297
Book Description Mcgraw-Hill. Hardcover. Book Condition: New. 0070501297 New Condition. Bookseller Inventory # NEW6.1028861