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In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.
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Synopsis:
This is the autobiography of the co-founder and former CEO of Burger King, from the founding of the company in 1954 to its sale to Grand Met.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date1997
- ISBN 10 0070452555
- ISBN 13 9780070452558
- BindingHardcover
- Number of pages304
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