Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800704405551.0
Book Description Mcgraw-Hill, 1987. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070440557