CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications - Hardcover

Sheth, Jagdish N; Atul, Parvatiyar; Shainesh, G

Hardcover

ISBN 10: 0070435049 ISBN 13: 9780070435049

Publisher: McGraw-Hill Education / India, 2000

Synopsis

Customer Relationship Management: Emerging Concepts Tools And Applications by Jagdish N Sheth, Parvatiyar Atul, G Shainesh, 9780070435049, Mc Graw Hill India

About this title

About the Author:

Jagdish N Sheth is the Charles H Kelistadt Professor of Marketing at Emory University. He has published more than 200 books and research papers in different areas of marketing. His book, 'The Theory of Buyer Behavior' (1969), with John A Howard, is a classic in the field. He has recently published two scholarly books: Marketing Theory: Evolution and Evaluation, with D M Gardner and D E Garrett (1988); and Consumption Values and Market Choices, with B I Newman and B L Gross (1991). He is on the editorial board of a dozen scholarly journals in marketing, international business and quantitative methods. He is also series editor of Research in Marketing. In 1989, he received the Outstanding Educator Award from the Academy of marketing Science, and in 1992 he received the P D. Converse Award from the American Marketing Association. He is a Fellow of the American Psychological Association and past President of the Association for Consumer Research.

About this edition

• Publisher: McGraw-Hill Education / India
• Publication date: 2000
• ISBN 10: 0070435049
• ISBN 13: 9780070435049
• Binding: Hardcover
• Number of pages: 550