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Synopsis
Helmut Maucher's preferred leadership style is management by provocation. He is a straight-talking industrialist who scoffs at common wisdom and generates uncommon sales and profit growth, year after year. In this book Maucher speaks out on his management style and philosophy, illustating his views with his own sucesses. "Leadership in Action" presents Maucher's insights into a wide array of management and marketing issues facing multi-national corporations. How do corporations handle multilingual, multicultural differences among employees and consumers? Can acquisitions be used as elements in a marketing strategy? What is the role of business in problems such as world hunger? These questions are of growing importance to managers around the world and Maucher's experiences may open their eyes to new realities. Helmut Maucher is knowledgable in matters of leadership on the global frontier and offers an inside look at Nestle's operations and the secrets of its success.
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About the Author
Helmut Maucher is Chairman and CEO of Nestle.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1994
- ISBN 10 0070410410
- ISBN 13 9780070410411
- BindingHardcover
- Number of pages160
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Leadership in Action: Tough-Minded Strategies from the Global Giant
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Leadership in Action : Tough-Minded Strategies from the Global Giant
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Leadership in Action : Tough-Minded Strategies from the Global Giant
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Leadership in Action : Tough-Minded Strategies from the Global Giant
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Leadership In Action: Tough-Minded Strategies From The Global Giant
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Hardcover. Condition: USED_VERYGOOD. Dust Jacket Condition: Very Good. 1994 Hard Cover. McGraw-Hill. 160 pgs. No reader marks, clean pgs, binding tight. Black boards with title in blue on spine. DJ very good with only very light shelf wear. Authors talks about his management style and philosophy. He gives insights into a wide array of issues facing all companies. Seller Inventory # 002075
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Leadership in Action: Tough-Minded Strategies from the Global Giant
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Leadership in Action: Tough-Minded Strategies from the Global Giant
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Leadership in Action: Tough-minded Strategies from the Global Giant
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Leadership in Action : Tough-Minded Strategies from the Global Giant
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Leadership in Action: Tough-Minded Strategies from the Global Giant
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