This text is about business, business people, organizations, and how to develop and use information systems effectively to meet the goals of those organizations. Kroenke starts at the students' level of experience, progressing from the simple to the more complex and builds on students' growing knowledge and interest. This text stresses the important role of information systems in satisfying business objectives. The text illustrates concepts with realistic examples, minicases, case applications and review material, including projects. It tells students why to use an information system, how to develop an information system, and what technology is required. The book divides Management Information Systems (MIS) topics into teachable sub-units: applications and goals, system components and systems development. It cycles through three concept areas - business need, technology, and development - to create a change of pace, provide natural breaks, and allow students time to consider the material without becoming overwhelmed. Trends in globalization of information systems, distributed systems, ethics, end-user computing, object-oriented databases, knowledge acquisition, enterprise information systems, hypermedia, prototyping, CASE, 4GLs (fourth-generation languages), and GUIs (graphical user interface) are relected. The text demonstrates the increasingly important role of information systems in satisfying business objectives.
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David M. Kroenke entered the computing profession as a summer intern at Rand Corporation in 1967. Since then, his career has spanned education, industry, consulting, and publishing.
He has taught at Colorado State University, Seattle University, and the University of Washington, where he currently teaches. Over the years he has led dozens of teaching seminars for college professors. In 1991 the International Association of Information Systems names him Computer Educator of the Year.
In industry, Kroenke has worked for the U.S. Air Force and Boeing Computer Services, and he was a principal in the startup of three companies. He also was vice president of product marketing and development of the Microrim Corporation and was chief technologist for the database division of Wall Data, Inc. He is the father of the semantic object data model. Kroenke's consulting clients include the IBM Corporation, Microsoft, Computer Sciences Corporation and numerous other companies and organizations.
His text Database Processing was first published in 1977 and is now in its tenth edition. He has published many other textbooks, including the classic Business Computer Systems, (1981). More recently he authored Database Concepts, which is in its second edition. An avid sailor, Kroenke also wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work. Kroenke lives in Seattle. He is married and has two children and two grandchildren.
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Book Description Mcgraw-Hill College, 1993. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110070359385
Book Description Mcgraw-Hill College, 1993. Hardcover. Book Condition: New. 3rd. Bookseller Inventory # DADAX0070359385