This text provides students with extensive knowledge of the steps needed to start and run a small business. Comprehensive coverage of small business fundamentals and entrepreneurship is organized around the step-by-step process of developing a business plan. Each chapter ends with a business plan worksheet which directs the reader on what to do as well as why to do it. There is a chapter on "Controlling Your Manufacturing Operations", which is not ususally included in small business management texts, and an elaboration of McClelland's work on the need for achievement as the single most significant motivating impulse of successful entrepreneurs. The solid coverage of past editions has been reinforced with the addition of two new important chapters: "Managing Customer Relations" and "Managing International Trade", whilst the text continues to offer strong entrepreneurial case studies, including three "epilogues" to cases featured in the second edition. Additional new features include a completely rewritten chapter 6 on marketing "Reaching Your Customer", chapter 13 "Managing Your Financial Requirements" and chapter 14 "Management Information and Computers". Also available are: Instructor's Resource Kit, containing Instructor's Manual and Computerized Learning Programme Software, IBM 5.25" (0-07-911458-x); and Video Series - VHS videocassette plus Guide (0-07-911517-9).
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Book Description Mcgraw-Hill College, 1993. Hardcover. Book Condition: New. book. Bookseller Inventory # M0070358257