Audience, the Message, the Speaker (McGraw-Hill series in speech)

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9780070269903: Audience, the Message, the Speaker (McGraw-Hill series in speech)

One of the most crucial and difficult aspects of learning to speak in public is developing the capacity for clear thinking. Usually the fear of making presentations comes about as a result of speakers not really being sure of what they want to say. This book places a great deal of emphasis on helping readers to think through an issue and to organize their ideas so that the conclusions they reach are sound, well supported and logical. Also, a new feature of this edition is the chapter on visual aids, including a description of the latest high tech tools as well as instruction on how to use the more common equipment such as overhead and slide projectors. In the process, the author describes how visual aids can benefit the speaker as well as the audience. Also available are an instructor's manual (0-07-027000-7); and a computerized testbank in an IBM PC 5.25" (0-07-833730-5) and Macintosh 3.5" (0-07-833731-3) version.

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From the Publisher:

A new chapter four, Listening and Reacting, covers both comprehensive and critical listening, and calls attention to the responsibility of listeners to listen carefully.
New chapter seven, The Speech to Inform, responds to the requests of users and reviewers and widens the appeal of text.
New coverage of the Internet and the World Wide Web also emphasizes the need to be discerning about the quality of the information found there.
Brings students up to date with the current technology available for gathering information and generating graphics.
Short readable chapters and a user friendly approach appeal to students.
The strong coverage of ethics, much praised by reviewers, emphasizes their practical as well as their personal value.
A full chapter on diversity looks at diversity as a defining characteristic in the United States and emphasizes the need for the speaker to "make a common ground with the audience".
The brief size and inexpensive price make this core sized text ideal for those who want to use supplements or those who want a concise overview of the speaking process.
Teaches discerning use of the Internet and the World Wide Web.
New chapter on listening
New chapter on speaking to inform.
Covers current technology for generating graphics.
Brief, inexpensive
Strong coverage of ethics
Full chapter on diversity

Book Description:

This succinct, core introduction to public speaking combines a concern with classic rhetoric with a strong emphasis on ethics, diversity and current technology. The text first introduces students to the tasks of gathering information, organizing material, and delivering a speech. It then completes the communication process by teaching the importance of listening, and by instructing the speaker on how to overcome common obstacles that can impede reception

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John Hasling
Published by McGraw-Hill (1976)
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John Hasling
Published by McGraw-Hill (1976)
ISBN 10: 0070269904 ISBN 13: 9780070269903
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Irish Booksellers
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