Business Strategy Game: A Global Industry Simulation (for Windows) - Softcover

Thompson Jr., Arthur A.; Stappenbeck, Gregory J.

Softcover

ISBN 10: 0070009074 ISBN 13: 9780070009073

Publisher: McGraw-Hill Inc.,US, 1998

Synopsis

A computer simulation for strategic management. It aims to help students understand how the functional pieces of a business fit together, by running a simulated company over a number of decision periods to develop a student's business judgement and focus on long-range planning. Students learn from working with numbers, exploring options and trying to unite production, marketing, finance and human resources decisions into a coherent strategy. New to this edition is a demand forecasting model and an inventory liquidation option. Many other features are retained from previous editions, such as the opportunity to bid for celebrity endorsements, optional executive compensation, on-screen decision support calculations and "what-iffing" capability, five-year strategic plan model and an industry scoreboard which is automatically part of the results written onto each company's disk each decision period.

About this edition

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1998
• ISBN 10: 0070009074
• ISBN 13: 9780070009073
• Binding: Paperback
• Edition number: 5