Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
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In The Innovator's Dilemma, author Clayton M Christensen shows what the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common. They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies.
At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. --Harry C Edwards
I’d recommend that every business pick up and read Clayton Christensen’s The Innovator’s Dilemma.” Forbes.com
The process of Low End Disruption is beautifully described in Clayton Christensen’s series of books: The Innovator’s Dilemma, The Innovator’s Solution and The Innovator’s DNA. If you haven’t read them, you should. What’s amazing about these books is not only how important their conclusions are but how well researched they are.” TechCrunch
a holy book for entrepreneurs in Silicon Valley ” Bloomberg BusinessWeek
Named one of "The 25 Most Influential Business Management Books" by TIME Magazine (TIME.com)
"I came very late to that book [The Innovator’s Dilemma]. I only read it six months ago. And I haven't stopped thinking of it ever since. Malcolm Gladwell, FastCompany.com
Clayton Christensen’s The Innovator’s Dilemma (1997) introduced one of the most influential modern business ideas disruptive innovation and proved that high academic theory need not be a disadvantage in a book aimed at the general reader.” - The Economist
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