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Walton, Roger Designers' Self-Promotion ISBN 13: 9780066213552

Designers' Self-Promotion - Hardcover

 
9780066213552: Designers' Self-Promotion

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Here for the first time is a collection of work consisting exclusively of self-promotional pieces from designers and design companies. In a climate of increasing competition, this anthology showcases the infinite ingenuity of today's graphic artists. What do they do to get noticed, get called and get hired? From interactive websites and printed brochures to more eccentric promotional items, such as balloons and giant jars of 'Cheeto's', here are more than 150 examples from some of the most creative studios from around the world.
This is an essential collection for all designers. It is sure to amuse, amaze and inspire.

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9780688130077: International Self-Promotion

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ISBN 10:  0688130070 ISBN 13:  9780688130077
Publisher: HarperCollins Design International, 1994
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Walton, Roger
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Roger Walton (ed)
Published by HarperCollins, New York, N.Y., 2002
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Hardcover. Condition: USED_VERYGOOD. Dust Jacket Condition: Very Good. The dust jacket has and has a little wear with a few small scuffs on the edges. 144 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Seller Inventory # 172348

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Walton, Roger (Ed.):
Published by New York : HBI, 2002
ISBN 10: 006621355X ISBN 13: 9780066213552
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Condition: USED_FINE. 144 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Selbstdarstellung für Designer. Mit 150 Beispielen für Businesscards, Websites, Portfolios -- They say there's no such thing as bad publicity, but when it comes to self-promotion the pitfalls are wide and deep. Designers and design companies face a special challenge because every self-promotional item they produce - every brochure, web page, flyer, poster or artifact - is also an example of their work, a showcase of their creative talent. When self-promotion misfires, the results can be disastrous. Poor design judgement, an inappropriate concept or a badly timed mailing can all alienate existing clients or deter good prospects. On the other hand there is no doubt that confident, original promotional work that intrigues and entices can be the first step in a long and fruitful relationship. This unrivaled collection of work from design studios around the world shows a wide range of solutions to the thorny, perennial problem of self-promotion. The freshness and diversity of approach reveals that although everyone is saying essentially the same thing - ME, ME, ME -there are near-infinite ways of saying it. This book is intended to inspire, inform, and amuse. It is an essential reference for graphics professionals and students and an original sourcebook for anyone who commissions design or is simply fascinated by the creative process. ISBN 006621355X Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Seller Inventory # 932290

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