The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.
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"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."―John M. Butler, University of Northern Iowa
"Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."―Linda Hon, University of Florida
Using real-life case studies, Public Relations, Sixth Edition, helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Comprehensive and up-to-date, this best-seller emphasizes ethics, international public relations, and the latest on technology's growing impact on the field. With the addition of new co-author Glen Cameron, this renowned author team thoroughly prepares students to practice public relations effectively and ethically in today's global economy.
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780065001006
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Hardcover. Condition: Good. Third Edition. Light shelf and corner wear, Some highlighting, Minor marking in front first page of book as if it may be notes or something, Binding is in good sturdy condition. 708 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0065001001. ISBN/EAN: 9780065001006. Pictures of this item not already displayed here available upon request. Inventory No: 1561015447. Seller Inventory # 1561015447
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