Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk

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9780062362056: Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk

Refuting the milk industry’s overwhelmingly popular campaign—Got Milk?—which has convinced us that milk is essential, this scientifically based expose, in the tradition of Wheat Belly and Grain Brain, proves why we don’t need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.

Bolstered by the dairy industry and its successful “Got Milk?” advertising campaign launched in California to help declining milk sales, as well as the government’s recommended dietary guidelines, many Americans view cow’s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow’s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow’s milk is far from essential for good health, and for many, including the majority of American adults who can’t properly digest it, milk can actually be harmful.

In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.

Complete with delicious dairy-free recipes and full meal plans for “Making it Without Milk,” Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.

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From the Back Cover:

For more than a generation, we've been taught that milk does a body good, but in Got Milked?, Alissa Hamilton dispels common misconceptions about milk, and exposes the truth behind the marketing, as well as the enormous influence the milk industry has over our diets. Separating science from advertising, Hamilton uncovers the inside story behind how milk became a dietary staple, stripping away years of conventional assumptions about diet to reveal the ways in which milk interferes with everyday health.

But more than just a sobering look at how milk is not the wonder food that it has been made out to be, Got Milked? also demonstrates how going milk-free can revolutionize your diet and your well-being. Attacking decades of accepted wisdom about milk, Got Milked? will make you rethink the way you consume milk and empower you to eat better. Hamilton also offers delicious, dairy-free recipes and full meal plans that deliver the same nutrients found in dairy products, without all the sugar or negative side effects.

At once provocative and transformative, Got Milked? challenges much of the accepted wisdom about milk and will leave you prepared to take charge of your health. Not only will you find it easy to drop milk from your diet, you will thrive without it.

About the Author:

ALISSA HAMILTON is an author and an expert on food processing and marketing. Her first book, Squeezed: What You Don't Know about Orange Juice, sparked a series of class-action lawsuits in the U.S. against orange-juice companies for their deceptive marketing practices. An authority on food labelling issues, Hamilton has wrote articles for various magazines, academic journals and online media sources. She has spoken at TEDxCambridge on the subject of "How Do You Eat?"; has been a guest on The Dr. Oz Show; has appeared as part of the consumer watchdog report on ABC's World News with Diane Sawyer; and has been featured and quoted in The Guardian, The Atlantic, The New Yorker, the New York Post, the Los Angeles Times, The Boston Globe, Wired, NPR, Martha Stewart Living Radio and others. A 2008-2009 Food and Society Fellow with the Institute for Agriculture and Trade Policy, she continues to work with current and former fellows to advocate for more transparency on the production of processed foods. Alissa lives in Toronto.

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Book Description HarperCollins Publishers Inc, United States, 2015. Hardback. Book Condition: New. 239 x 160 mm. Language: English . Brand New Book. Refuting the milk industry s overwhelmingly popular campaign- Got Milk? -which has convinced us that milk is essential, this scientifically based expose proves why we don t need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it. Bolstered by the dairy industry and its successful Got Milk? advertising campaign launched in California to help declining milk sales, as well as the government s recommended dietary guidelines, many Americans view cow s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow s milk is far from essential for good health, and for many, including the majority of American adults who can t properly digest it, milk can actually be harmful. In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects. Complete with delicious dairy-free recipes and full meal plans for Making it Without Milk, Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives. Bookseller Inventory # FLT9780062362056

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Book Description William Morrow, 2015. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Refuting the milk industry's overwhelmingly popular campaignGot Milk?which has convinced us that milk is essential, this scientifically based expose, in the tradition of Wheat Belly and Grain Brain, proves why we don't need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it. Bolstered by the dairy industry and its successful "Got Milk?" advertising campaign launched in California to help declining milk sales, as well as the government's recommended dietary guidelines, many Americans view cow's milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow's milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow's milk is far from essential for good health, and for many, including the majority of American adults who can't properly digest it, milk can actually be harmful. In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects. Complete with delicious dairy-free recipes and full meal plans for "Making it Without Milk," Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives. Bookseller Inventory # ABE_book_new_0062362054

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Book Description HarperCollins Publishers Inc, United States, 2015. Hardback. Book Condition: New. 239 x 160 mm. Language: English . Brand New Book. Refuting the milk industry s overwhelmingly popular campaign- Got Milk? -which has convinced us that milk is essential, this scientifically based expose proves why we don t need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it. Bolstered by the dairy industry and its successful Got Milk? advertising campaign launched in California to help declining milk sales, as well as the government s recommended dietary guidelines, many Americans view cow s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow s milk is far from essential for good health, and for many, including the majority of American adults who can t properly digest it, milk can actually be harmful. In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects. Complete with delicious dairy-free recipes and full meal plans for Making it Without Milk, Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives. Bookseller Inventory # FLT9780062362056

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Book Description William Morrow, 2015. Gebundene Ausgabe. Book Condition: Neu. Neu Neuware, Importqualität, auf Lager, Versand per Büchersendung - Refuting the milk industry's overwhelmingly popular campaign--Got Milk --which has convinced us that milk is essential, this scientifically based expose, in the tradition of Wheat Belly and Grain Brain, proves why we don't need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.Bolstered by the dairy industry and its successful 'Got Milk ' advertising campaign launched in California to help declining milk sales, as well as the government's recommended dietary guidelines, many Americans view cow's milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow's milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow's milk is far from essential for good health, and for many, including the majority of American adults who can't properly digest it, milk can actually be harmful.In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.Complete with delicious dairy-free recipes and full meal plans for 'Making it Without Milk,' Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives. 336 pp. Englisch. Bookseller Inventory # INF1000325383

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