The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today - Hardcover

Meister, Jeanne C; Willyerd, Karie

Hardcover

ISBN 10: 0061763276 ISBN 13: 9780061763274

Publisher: Harper Business, 2010

Synopsis

The workplace of the future is being shaped today by Web 2.0 - a collection of breakthrough social media technologies - and the Millennial Generation, born after 1980. The entrance of these hyper-connected workers will put increased pressure on employers to overhaul their approach to talent management. "The 2020 Workplace" offers a practical game plan companies can use to transform their business; achieve compelling business results, such as increased innovation, improved customer connectedness, and engaged employees; and, compete more effectively in the global marketplace. Based on key findings from two surveys of global professionals, as well as case studies from organisations like Deloitte, Cisco, Bell Canada, Jet Blue, Nokia, and NASA, this book shows how the same social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Jeanne C. Meister and Karie Willyerd include real-world examples of these practices in action, including a YouTube new-hire orientation contest, use of Twitter for sourcing job candidates, and a video game for new hires. In addition, the authors offer 20 predictions for the 2020 workplace and a glossary for those who have never texted, posted...

About this title

Review:

“Provocative” (—Inc.)

“Anyone interested in building a workplace comfortable to the upcoming connected and techie generation should find ideas worth exploring here. Highly recommended.” (—Library Journal (starred review))

“This book includes key information that all learning professionals need to create a successful talent management strategy and leverage the benefits of social media in the workplace...[C]omprehensive and forward-thinking.” (—Training and Development)

“Meister and Willyerd offer thoughtful tips, the latest in corporate training, and advice for negotiating this new workforce.” (—Publishers Weekly)

“Provocative and entertaining.” (—Miami Herald)

“In their visionary and pragmatic book, Jeanne C. Meister and Karie Willyerd equip you with the tools you need to attract the best people and help them do their best work. The battle for talent is more intense than ever; Meister and Willyerd show you how to win.” (—William C. Taylor; Founding Editor, Fast Company; Coauthor, Mavericks at Work)

“How you behave will matter more than what you sell in the future, and your reputation will drive your success. If you expect to maximize employee productivity and have a strong enterprise in 2020, Jeanne C. Meister and Karie Willyerd’s book is a must read.” (—Rob Quish, CEO JWT INSIDE and COO JWT North America)

Jeanne C. Meister and Karie Willyerd are on their game in The 2020 Workplace. With their workforce and talent insights, as well as their pragmatic approach to getting started, they’ve created a North Star for organizations to use on their journey to winning better talent today. (—David Smith, managing director. Accenture; coauthor, Workforce of One)

“Finally the imperatives for change are laid out in one spot, and a pragmatic roadmap for success is outlined. If you are dedicated to building healthy, productive next-generation organizations, you must read this amazing book.” (—Susan Burnett, Senior Vice President, Talent and Organization Development, Yahoo!)

In The 2020 Workplace, Jeanne C. Meister and Karie Willyerd share impressive research findings, tell compelling stories, and offer thought-provoking ideas that will become the basis for preparing to live in a global, technological, changing, and connected future. (—Dave Ulrich; Professor, Ross School of Business, University of Michigan; Partner, The RBL Group)

From the Back Cover:

What companies need to know—and do—to win and hold on to tomorrow's best employees

The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging workplace trends has created a generation of hyperconnected workers who are placing increased pressure on employers to overhaul their approach to talent management. In The 2020 Workplace, human resources experts Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.

Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Meister and Willyerd bolster their thought-provoking research with real-world examples of these practices in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job candidates, and a video game for new hires. With twenty predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what companies should do—and are already doing—to create tomorrow's workplace of choice.

About this edition

• Publisher: Harper Business
• Publication date: 2010
• ISBN 10: 0061763276
• ISBN 13: 9780061763274
• Binding: Hardcover
• Number of pages: 304