The Big Book of Green Design

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9780061757990: The Big Book of Green Design

The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new “anti-packaging” trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a “see what your colleagues are doing” idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.

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About the Author:

Suzanna MW Stephens has been principal of Designs on You! for over fifteen years. Experienced in all facets of graphic design, Stephens specializes in book design and layout with over 75 published volumes in her portfolio. She and business-partner/husband, Anthony, are co-owners of American Corporate Identity, an annual graphics competition entering its 25th edition; London Books, producer of corporate history and anniversary books; and the semi-annual, international Logo competition - the winners of which are featured in The Big Book of Logos series.

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Book Description Collins Design December 2009, 2009. Hardcover. Book Condition: New. 'The Big Book of Green Design' explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and 'The Big Book of Green Design' features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new 'anti-packaging' trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, 'The Big Book of Green Design' is very much a 'see what your colleagues are doing' idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals. Bookseller Inventory # 74083

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