I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World

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9780061710292: I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World

“Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk.... You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure

For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

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From the Back Cover:

From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.

About the Author:

James Geary is the author of Geary’s Guide to the World’s Great Aphorists and the New York Times bestseller The World in a Phrase.

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Book Description HarperCollins Publishers Inc, United States, 2013. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. It is the East, and Juliet is the sun! This is one of Shakespeare s most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In I Is an Other , James Geary takes readers from Aristotle s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open readers eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life. Bookseller Inventory # AA89780061710292

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Book Description HarperCollins Publishers Inc, United States, 2013. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. It is the East, and Juliet is the sun! This is one of Shakespeare s most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In I Is an Other , James Geary takes readers from Aristotle s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open readers eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life. Bookseller Inventory # AA89780061710292

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Book Description HarperCollins Publishers Inc, United States, 2013. Paperback. Book Condition: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Sherlock Holmes could glance at a bowler hat and tell that its owner s wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk. You ll scarf down every page of I Is an Other and then ask for more. -Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market. Bookseller Inventory # BZE9780061710292

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