Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
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“[Gerstner] entertains as he educates.” (New York Times Book Review)
“A well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.” (Publishers Weekly)
“Effective, to the point...Louis V. Gerstner Jr deserves his place in the management hall of fame.” (Financial Times)
“The best business book I’ve ever read.” (Imus in the Morning)
“[Lou Gerstner] has the substance of a genuine and ... interesting story.” (Wall Street Journal)
When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.
Revealing his tactics step-by-step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.
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