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This new edition contains end-of-chapter video cases, focusing on successful real companies' processes, strategies, and procedures.
"synopsis" may belong to another edition of this title.
Synopsis:
An introductory marketing package in classroom history.
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- PublisherDryden P.
- Publication date1974
- ISBN 10 0030885183
- ISBN 13 9780030885181
- BindingHardcover
- Number of pages491
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Contemporary marketing
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Dryden Press
(1974)
ISBN 10: 0030885183
ISBN 13: 9780030885181
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Contemporary marketing
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Dryden Press
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