Items related to Small Business: Planning and Management
A textbook that shows the methods by which small businesses are planned and managed. The text is divided into six parts: small business and the entrepreneur; start-up issues; the marketing function; managing the business; contemporary issues; and comprehensive cases. Among the changes in this edition (second was 1990) are a new chapter on advertising, expanded coverage of social responsibility issues and their effect on management decisions, and more emphasis on the issue of diversity. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis:
A textbook that shows the methods by which small businesses are planned and managed. The text is divided into six parts: small business and the entrepreneur; start-up issues; the marketing function; managing the business; contemporary issues; and comprehensive cases. Among the changes in this edition (second was 1990) are a new chapter on advertisi
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- PublisherDryden Press,U.S.
- Publication date1987
- ISBN 10 0030713315
- ISBN 13 9780030713316
- BindingHardcover
- Number of pages560
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Small business: Planning and management
Published by
Dryden Press
(1987)
ISBN 10: 0030713315
ISBN 13: 9780030713316
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Small business: Planning and management
Published by
Dryden Press
(1987)
ISBN 10: 0030713315
ISBN 13: 9780030713316
Used
Hardcover
Quantity: 1
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Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_356903517
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Small business: Planning and management
Published by
Dryden Press
(1987)
ISBN 10: 0030713315
ISBN 13: 9780030713316
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Good. Seller Inventory # mon0000055345
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£ 10.68
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