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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
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- PublisherDryden
- Publication date1982
- ISBN 10 0030600499
- ISBN 13 9780030600494
- BindingPaperback
- Number of pages710
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Advertising: Its Role in Modern Marketing
Published by
Dryden Press
(1982)
ISBN 10: 0030600499
ISBN 13: 9780030600494
Used
Hardcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Dryden Press Pub Date: 1/1/1982 Binding: Hardcover Pages: 710 fifth edition. Seller Inventory # 6455869
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