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"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
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"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
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- PublisherHolt,Rinehart & Winston of Canada Ltd
- Publication date1978
- ISBN 10 0030392969
- ISBN 13 9780030392962
- BindingHardcover
- Edition number2
- Number of pages640
- Rating
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International marketing (The Dryden Press series in marketing)
Published by
THE DRYDEN PRESS
(1978)
ISBN 10: 0030392969
ISBN 13: 9780030392962
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Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_370056038
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International marketing (The Dryden Press series in marketing)
Published by
THE DRYDEN PRESS
(1978)
ISBN 10: 0030392969
ISBN 13: 9780030392962
Used
Hardcover
Quantity: 1
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International marketing (The Dryden Press series in marketing)
Published by
THE DRYDEN PRESS
(1978)
ISBN 10: 0030392969
ISBN 13: 9780030392962
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Hardcover
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Book Description Condition: Good. age tanned, faded spine. Seller Inventory # 5D400000ACK7_ns
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International marketing (The Dryden Press series in marketing)
Published by
THE DRYDEN PRESS
(1978)
ISBN 10: 0030392969
ISBN 13: 9780030392962
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Hardcover
Quantity: 1
Seller:
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0030392969-G
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