Items related to Business.today: The New World of Business
Effective business firms practice complete integration, but only one introduction-to-business text embraces this practice with an integrative approach to teaching business basics - business.today by Robbins. Business.today offers comprehensive coverage of the traditional functions of business integrating these topics with evolving business issues and introducing them in a manner that reflects actual business practice. Throughout, Robbins emphasises three essential processes: acquiring and using information; building relationship with key stake-holders; and managing the primary activities that generate quality goods and services. Staying in-step with today's marketplace, business.today includes expansive coverage of e-commerce and the challenges of operating Internet-based-e-business.
This title also includes a WebCT Guide and PIN code. WebCT online courses provide lecture notes and additional content tied directly to the text, along with self-tests, interactive activities, and net links. All this is directly customised by the Lecturer to suit their individual course.
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Synopsis:
This text offers coverage of the traditional functions of business, integrating these topics with evolving business issues and introducing them in a manner that reflects actual business practice. It emphasizes three essential processes: acquiring and using information; building relationship with key stake-holders; and managing the primary activities that generate quality goods and services. There is coverage of e-commerce and the challenges of operating Internet-based-e-business. This title also includes a WebCT Guide and PIN code. WebCT online courses provide lecture notes and additional content tied directly to the text, along with self-tests, interactive activities, and net links. All this is directly customized by the lecturer to suit individual courses.
"About this title" may belong to another edition of this title.
- ISBN 10 0030329361
- ISBN 13 9780030329364
- BindingHardcover
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