To accomplish your course goals, use this study guide to enhance your understanding of the text content and to be better prepared for quizzes and tests. This convenient manual helps you assimilate and master the information encountered in the text through the use of practice exercises and applications, comprehensive review tools, and additional helpful resources.
"synopsis" may belong to another edition of this title.
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub, 2000. Book Condition: Good. Revised. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP17516499
Book Description South-Western College Pub, 2000. Book Condition: Very Good. Revised. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP11138059
Book Description Saunders College Publishing, 2000. Paperback. Book Condition: Good. x-library 10th edition We have 1.5 million books to choose from -- Ship within 48 hours -- Satisfaction Guaranteed!. Bookseller Inventory # mon0000077743
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800303140494.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800303140493.0