Items related to Essentials of Services Marketing
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0030288924
- ISBN 13 9780030288920
- BindingHardcover
- Edition number2
- Number of pages528
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ESSENTIALS OF SERVICES MARKETING
Published by
South-Western College Pub
(2001)
ISBN 10: 0030288924
ISBN 13: 9780030288920
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Hardcover
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Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-235923
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