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This market-leading text is designed for the upper-level undergraduate or MBA in the one semester course titled Managerial Economics, Economic Analysis of Business Decisions, or Applied Microeconomics. This text teaches students how to evaluate demand and cost characteristics of goods and services using microeconomic analysis. All factors that influence the market environment, as well as social goals and the narrower organisational objectives, are incorporated in the text to better prepare corporate managers for consistent decisions. Includes ABC Software (Windows).
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- PublisherHarcourt Brace College Publishers
- Publication date1995
- ISBN 10 0030162173
- ISBN 13 9780030162176
- BindingPaperback
- Number of pages750
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Study Guide to Accompany Managerial Economics
Published by
Harcourt College Pub
(1995)
ISBN 10: 0030162173
ISBN 13: 9780030162176
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paperback
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