Graphic Design Basics - Softcover

Arnston, Amy E.

3.52

54 ratings by Goodreads

Softcover

ISBN 10: 0030032571 ISBN 13: 9780030032578

Publisher: Thomson Learning, 1988

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Stressing visual theory and creative development as well as production techniques, the third edition of Graphic Design Basics continues to showcase work from all areas of design. The text combines history, current technology and design principles.

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Review:

1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.

About the Author:

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).

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