Items related to Marketing Decisions for New and Mature Products
A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
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Synopsis:
A pragmatic "how-to" text designed for a product planning course. It presents the total picture of the marketing process, problems inherent in promoting products, and the decision-making involved. Concepts of planning, development, and control serve as a framework for the systematic study of overall product policy. Coverage follows the product-planning sequence from pre-venture innovation and evaluation, through test-marketing and sales-forecasting, to branding, pricing, packaging, promotion, and repromotion.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall International Paperback Editions
- Publication date1991
- ISBN 10 0029465516
- ISBN 13 9780029465516
- BindingPaperback
- Edition number2
- Number of pages576
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