Marketing Decisions for New and Mature Products

 
9780029465516: Marketing Decisions for New and Mature Products

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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From the Publisher:

practical, pragmatic text designed specifically for the product planning course taught at the undergraduate level.

"About this title" may belong to another edition of this title.

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Robert D. Hisrich, Michael P. Peters
Published by Prentice Hall International Paperback Editions 01/09/1991 (1991)
ISBN 10: 0029465516 ISBN 13: 9780029465516
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Book Description Prentice Hall International Paperback Editions 01/09/1991, 1991. Book Condition: used-good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780029465516

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2.

Robert D. Hisrich, Michael P. Peters
Published by Prentice Hall International Paperback Editions 01/09/1991 (1991)
ISBN 10: 0029465516 ISBN 13: 9780029465516
Used Quantity Available: 1
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Book Description Prentice Hall International Paperback Editions 01/09/1991, 1991. Book Condition: used-good. - This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780029465516

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