Synopsis
Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.
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About the Author
Spyros G. Makridakis is research professor at INSEAD, Fontainebleau, France. He consults internationally, and is the author or co-author of seventeen books including Forecasting Methods for Management, Fifth Edition.
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Forecasting, Planning, and Strategies for the 21st Century
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Forecasting, Planning and Strategy for the 21st Century
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ISBN 10: 0029197813
ISBN 13: 9780029197813
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