Forecasting, Planning and Strategy for the 21st Century

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9780029197813: Forecasting, Planning and Strategy for the 21st Century

Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.

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Robert L. McLaughlin Publisher, "Turning Points" Fascinating...the most extraordinary thing in this book is Makridakis' development of correlations between the industrial revolution and the new information revolution.

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Makridakis, Spyros G.
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ISBN 10: 0029197813 ISBN 13: 9780029197813
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ISBN 10: 0029197813 ISBN 13: 9780029197813
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