Items related to Consumerism, 4th Ed.: Search for the Consumer Interest
[ Consumerism: Search for the Consumer Interest By ( Author ) Feb-1982 Paperback
"synopsis" may belong to another edition of this title.
Review:
Journal of Business Education ...comprehensive and clear...invaluable to the person who wishes to get an overview of the subject...a well-balanced fare for the person who wants...a complete and a total unbiased understanding of consumption.
Journal of Marketing Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking....
Journal of Consumer Affairs ...presents enough material to serve as a major text for a college course...deals with the problem areas from more than one point of view....avoids the moralistic or 'side of the angels' tone that pervades so much of the consumer literature. It has a further advantage in that the readings encourage students to openly take issue with each other on some of the problems...
About the Author:
Journal of Marketing Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking....
Journal of Consumer Affairs ...presents enough material to serve as a major text for a college course...deals with the problem areas from more than one point of view....avoids the moralistic or 'side of the angels' tone that pervades so much of the consumer literature. It has a further advantage in that the readings encourage students to openly take issue with each other on some of the problems...
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).
"About this title" may belong to another edition of this title.
- PublisherFree Press
- Publication date1982
- ISBN 10 0029001501
- ISBN 13 9780029001509
- BindingPaperback
- Edition number4
- Number of pages512
- EditorAaker David A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumerism, 4th Ed.
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 1.73. Seller Inventory # bk0029001501xvz189zvxnew
Buy New
£ 9.33
Convert currency
Stock Image
Consumerism, 4th Ed.
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.73. Seller Inventory # 353-0029001501-new
Buy New
£ 9.33
Convert currency
Seller Image
Consumerism, 4th Ed. [Paperback ]
Published by
Free Press
(1982)
ISBN 10: 0029001501
ISBN 13: 9780029001509
New
Soft Cover
Quantity: 1
Seller:
Rating
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780029001509
Buy New
£ 9.36
Convert currency
Stock Image
Consumerism, 4th Ed.
Print on Demand
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780029001509
Buy New
£ 22.16
Convert currency
Seller Image
Consumerism, 4th Ed. (Paperback)
Published by
Simon & Schuster, New York
(1982)
ISBN 10: 0029001501
ISBN 13: 9780029001509
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780029001509
Buy New
£ 24.96
Convert currency
Stock Image
Consumerism: Search for the Consumer Interest
Print on Demand
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780029001509_lsuk
Buy New
£ 17.46
Convert currency
Stock Image
Consumerism, 4th Ed.
Published by
Simon & Schuster
(1982)
ISBN 10: 0029001501
ISBN 13: 9780029001509
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780029001509
Buy New
£ 20.26
Convert currency
Stock Image
Consumerism, 4th Ed.: Search for the Consumer Interest
Published by
Free Press 1982-02-01
(1982)
ISBN 10: 0029001501
ISBN 13: 9780029001509
New
Paperback
Quantity: 10
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # 6666-IUK-9780029001509
Buy New
£ 14.77
Convert currency
Stock Image
Consumerism: Search for the Consumer Interest
Seller:
Rating
Book Description Paperback. Condition: Brand New. 4th edition. 512 pages. 9.25x6.00x1.25 inches. In Stock. Seller Inventory # x-0029001501
Buy New
£ 24.08
Convert currency
Stock Image
Consumerism, 4th Ed.
Print on Demand
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780029001509
Buy New
£ 17.54
Convert currency