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Synopsis
This introduction to marketing research focuses on decisional research, covers the principles of each topic, and describes ways to properly design and implement a research project. In this way, it enables students to provide meaningful information that helps identify, structure, and solve marketing problems. In addition, the text addresses the use of appropriate methods and measurements and considers possible obstacles in marketing research, such as the insistent constraints of time and the economics of information acquisition.
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- PublisherMacmillan Library Reference
- Publication date1987
- ISBN 10 002421910X
- ISBN 13 9780024219107
- BindingHardcover
- Edition number4
- Number of pages845
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Marketing research: Measurement and method : a text with cases
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Marketing Research
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Hardcover. Condition: Very Good. Marketing Research This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780024219107
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Marketing Research
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780024219107
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Marketing Research : Measurement and Method
Published by
Macmillan Publishers Limited, 1987
ISBN 10: 002421910X
ISBN 13: 9780024219107
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 8508515-6
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Marketing Research : Measurement And Method
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Condition: Muy bueno. EAN: 9780024219107 Tipo: Libros Título: Marketing Research : Measurement And Method Autor: Tull, Donald S., Hawkins, Delbert I. Editorial: Macmillan Publishers Limited Peso: 700. Seller Inventory # Happ-2023-06-27-6e08674f
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