Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation - Softcover

Sudharshan, Devantham

Softcover

ISBN 10: 0024182648 ISBN 13: 9780024182647

Publisher: Pearson, 1995

Synopsis

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.

Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

About this edition

• Publisher: Pearson
• Publication date: 1995
• ISBN 10: 0024182648
• ISBN 13: 9780024182647
• Binding: Paperback
• Number of pages: 500